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Tuesday, April 7, 2020

FOX headline on ventilators worse than "misleading" while Americans are dying

There is a saying in the news business, "If it bleeds...it leads." That is because bad headlines get the most attention.
News programming uses a hierarchy of if it bleeds, it leads. Fear-based news programming has two aims. The first is to grab the viewer's attention. In the news media, this is called the teaser. The second aim is to persuade the viewer that the solution for reducing the identified fear will be in the news story. If a teaser asks, "What's in your tap water that YOU need to know about?" a viewer will likely tune in to get the up-to-date information to ensure safety.
Headline on FOX "New York City stockpiled ventilators for a pandemic, only to later auction them off: report"

And what they reported afterward the headline

Those ventilators were then auctioned off some time before 2016 because the city could not afford to maintain them in working order, partially because the model of ventilator the city had purchased was no longer in production after 2009, the report said.

Naturally some friends on Facebook are sharing the headline without reading...or mentioning the rest of the article.

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