Recruitment campaign cost $2.6 million...and the Guardsman in poster

Scots Guardsman quits army over controversial ‘snow flakes’ recruitment poster

News.com Australia
January 8, 2019

A guardsman says he is planning to quit the army after his picture was used in a controversial $2.6 million ad campaign.

A Scots Guardsman says he is planning to quit the army after his picture was used below the words “snow flake” in a controversial ad campaign.

Stephen McWhirter, 28, slammed the army advertisement posters and told colleagues he was not told his photo would be used in this way.

According to friends, the guardsman, based at Wellington Barracks in Westminster, has been inundated with mocking messages and left open to ridicule, the Daily Mail reported.

The soldier expressed his fury on Facebook while speaking to other troops about the £1.5 million ($A2.68 million) campaign.

One soldier wrote: “Imagine the army taking a photo of you and writing “snow flake” in massive letters above your head. I’d be signed straight off.”

Guardsman McWhirter responded: “Don’t f***ing worry mate, I am.” He added that he would formally submit his resignation as soon as he could.
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