Why Are Veterans Treated Like A Business Project?

Brawny says they donated $2 million to a veteran's charity. The trouble is, they seem to have omitted a few facts.

One is that while their press release says "Proceeds raised by the campaign have helped WWP foster the most successful, well-adjusted generation of wounded veterans in our nation's history" there is absolutely nothing new in their wounds from other generations.

The other fact is that this charity does not help the other generations with the same wounds and waiting decades for someone to pay attention to them as if they still mattered. You know, the generations that came home before the internet and these mega size charities that "treat it like a business"

ATLANTA, Dec. 30, 2014 /PRNewswire/-- Georgia-Pacific, the maker of Brawny® paper towels, is proud to have donated more than $2 million to Wounded Warrior Project® (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

This year alone, the Brawny® brand raised $600,000, achieving its 2014 goal.

"Proceeds raised by the campaign have helped WWP foster the most successful, well-adjusted generation of wounded veterans in our nation's history."

"Honoring and empowering" only certain veterans. "Direct programs" but they don't say those programs are done by other groups they give millions to.

This is what Brawny has on site for their ad. Tell me if you hear one word about what you know who did for this disabled veteran or his family.

We now know that while you may become emotional when you stand there looking at the paper towels with the logo taken from a real picture of wounded Marines in Iraq, next to other paper towels, you really don't know where your money will end up.

The charity is using $70 million to fund an effort that will create outpatient programs at four of the nation's top academic medical facilities, aimed at helping sufferers of post-traumatic stress disorder and traumatic brain injury.

That sounds like a lot of money until you read the rest of the article.

Criticized recently for its aggressive fundraising efforts and well-salaried executives, Wounded Warrior Project runs on an annual budget of more than $300 million and spent $242 million on its programs in fiscal 2014.

As with everything else, being emotional is not the same as being informed. When we see conditions getting worse for all of our veterans, we see more and more commit suicide, more and more families being destroyed and charities making you forget about all the other veterans, it is time to start getting serious about all of this.

These are the Veterans Charities Charity Navigator from with 4 stars

Support Our Troops
Adaptive Sports Foundation
Air Force Enlisted Village
Air Warrior Courage Foundation
Challenged Athletes Foundation
DAV (Disabled American Veterans) Charitable Service Trust
Fisher House Foundation
Higher Ground Sun Valley
Homes for Our Troops
Honor Flight Network
Hope For The Warriors®
Injured Marine Semper Fi Fund
Iraq and Afghanistan Veterans of America
Mercy Medical Airlift / Mercy Medical Angels
Navy SEAL Foundation
Navy-Marine Corps Relief Society
Operation Support Our Troops - America
Our Military Kids
Puppies Behind Bars
St. Joseph Center
Southeastern Guide Dogs
Special Operations Warrior Foundation
Thanks USA
Tragedy Assistance Program for Survivors
Travis Manion Foundation
USO of Missouri, Inc.
Wounded Warriors Family Support

Click the links next to their ranking on Charity Navigator and you can compare what they do and how much money they do it with.

FYI I am a lifetime member of the DAV Auxiliary just so you know they matter a lot to me. They always have especially when I was growing up and they helped my Dad with his claim and then my husband with his.

How many ads have you seen on TV for these groups? How many times have you seen any of their logos on stuff at the store? You haven't. Because to them, veterans are not a project or a "business" but they are the priority!

CBS News interviewed Steve Nardizzi where he said he intends "to run it like a business"

On the Wounded Warrior Project’s website, the charity says it spends 80 percent of its donations on its main services. But tax records show it also includes some fundraising expenses in that mix. Charity Navigator subtracts the fundraising and — in its most recent report — said the Wounded Warrior Project spends less than 60 percent on its services. The rest, according to Charity Navigator, went to fundraising and administration.

As for their "famous logo" the story behind it should have mattered more because it was from a real group of Marines in Iraq.

The Marines Sgt. Matt LeVart carries injured Cpl. Barry Lange off the battlefield as members of India Company 3rd Battalion 7th Marine Division engage Iraqi soldiers in battle. (AP Photo/Laura Rauch)