Vegas Station Casinos Chips Homeless Veterans

‘Month of Honor’ casino promotion helps village for homeless vets
LAS VEGAS REVIEW-JOURNAL
By KEITH ROGERS

April 27, 2015

With a boost from Station Casinos’ “Month of Honor” promotion in May, Arnold Stalk expects his Veterans Village living center for homeless veterans will soar to a new level.

In addition to augmenting operation of the transitional and permanent residence, the effort by Station Casinos could help lay a financial foundation for a couple more floors that Stalk, founder and an architect, envisions on top of the two that already provide 125 rooms for homeless vets at the former Econo Lodge, 1150 Las Vegas Boulevard South

“When I meet with people, I don’t ask them for checks or donations,” Stalk said Monday after a tour of Veterans Village, a few blocks north of the Stratosphere. “We promote by attraction.

People get attracted to seeing the grassroots effort. They get attracted to our residents.”

The rippling effect of the branding of Veterans Village “has gotten a head of steam. This takes us to another level,” he said.

Through the end of May, all 19 Station Casinos properties and venues including cafes, casino bars, bingo rooms, spas and gaming areas will donate a portion of their proceeds and gaming winnings.

Lori Nelson, Station Casinos vice president of corporate communications, noted this is the first year of the effort and wasn’t sure how much it will generate.

“The more our guests enjoy our patriotic-themed offerings, the more money we can donate,” Nelson said.

The offerings include “patriotic pastries” and “patriotic poker,” as well as certain slot machines, designated blackjack tables and special bingo cards for players who want to help Veterans Village.

“We have obviously taken a deep interest and commitment in the local military community,” Nelson said. She was referring to Operation Thank You and the Military Mondays program that Station Casinos launched last year to thank local veterans with special discounts.
read more here