Starbucks CEO Schultz PTSD Advocate

A Cup of G.I. Joe
New York Times
Maureen Dowd
NOV. 1, 2014

Howard Schultz, the chief executive of Starbucks, center, in May with leaders from the Third Battalion, 75th Ranger Regiment, at Fort Benning in Georgia. Credit Courtesy of 75th Ranger Regiment, U.S. Army

WHEN I close my eyes, I can easily flash back to a time when it was cool to call people in uniform “pigs” and “baby killers.”

If you had any family members in the police or military in the Vietnam era, you know how searing that was.

Now we give our veterans respect, early boarding at airports and standing ovations at ballgames. Yet it’s becoming clear that it’s not enough.

With no draft and fewer than 1 percent volunteering to serve, most Americans have no personal connection to anyone who went to Iraq or Afghanistan. There’s a schism between the warriors and the people they were fighting for.

Instead of ticker-tape parades, the veterans returned to find Americans in a crouch, wishing they could forget the military adventures of the last decade. Hollywood was turning out movies showcasing heroic veterans, but they were from World War II. And scandals scarred Walter Reed and an ill-prepared Department of Veterans Affairs.

“The government does a very good job of sending people to war,” Howard Schultz, the C.E.O. of Starbucks, told me in New York this past week, “and a very poor job of bringing them home.”

He has organized a Concert for Valor on the Mall on Veterans Day, featuring stars from Bruce Springsteen to Eminem to Rihanna, a way to celebrate soldiers and urge the public to get involved with veterans’ groups vetted by Gates and Mike Mullen, the former chairman of the Joint Chiefs of Staff. The free concert, put on by Starbucks, HBO and JPMorgan Chase, will be shown live on HBO, even for those without subscriptions.
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