Budweiser Super Bowl solider ad nearly blocked by Army

Fort Drum soldier's Budweiser Super Bowl ad nearly blocked by Army: Report
Syracuse.com
By Geoff Herbert
March 24, 2014

"A Hero's Welcome" wasn't welcomed by everyone, according to a new report.

Emails obtained by Foreign Policy reveal Budweiser's popular Super Bowl commercial featuring a Fort Drum soldier was nearly blocked from airing. U.S. Army officers apparently considered a cease-and-desist order three days before the NFL championship game over concerns the 60-second ad violated military policies against active-duty members endorsing private companies or "glamorizing alcohol."

The spot showed Lt. Chuck Nadd, a helicopter pilot returning home from Afghanistan to a parade in his honor. He and his girlfriend ride a carriage pulled by Anheuser-Busch's famous Clydesdale horses, red-white-and-blue confetti fills the sky, and Nadd hugs his flag-waving mother in an emotional climax.

"Every soldier deserves a hero's welcome," the Super Bowl XLVIII spot's message said.
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I was there. Nadd didn't get handed a beer when he climbed onto the wagon. He didn't pop the tab when he went to the podium to say thank you to the huge crowd waiting over two hours for him to get there because weather delayed his flight from Fort Drum. No one in that crowd held Budweiser signs or cans of Bud.

If the Army squashed this day for the people of Winter Park to show their love and devotion to all the men and women serving that Nadd represented that day then it would have been pretty pathetic.