Free 'Veterans Institute' program is designed to encourage and support hiring of military veterans
BURBANK, Calif. and LAKE BUENA VISTA, Fla.
(BUSINESS WIRE)
Oct 07, 2013
Disney will share expertise from its 'Heroes Work Here' initiative with other companies to help them build their own veteran-hiring programs
ABC News Anchor Bob Woodruff will give a keynote address at Disney's first-ever 'Veterans Institute' workshop on November 14, 2013. Building on its successful Heroes Work Here initiative to hire, train and support military veterans, Disney will host the free Veterans Institute workshop at Walt Disney World Resort to inspire other companies to employ servicemen and women transitioning to the private sector.
On January 29, 2006, while reporting on U.S. and Iraqi security forces, Woodruff was seriously injured by a roadside bomb that struck his vehicle near Taji, Iraq. In February 2007, just 13 months after being wounded in Iraq, Woodruff returned to ABC News with his first on-air report, "To Iraq and Back: Bob Woodruff Reports." The hour-long, primetime documentary chronicled his traumatic brain injury (TBI), his painstaking recovery and the plight of thousands of service members returning from Iraq and Afghanistan with similar injuries. Woodruff continues to cover traumatic brain injuries for all ABC News broadcasts and platforms and was honored with a Peabody Award in 2008 for his reporting on the subject.
In February 2007, Woodruff and his wife, Lee, co-wrote a bestselling memoir, In an Instant, chronicling his injuries in Iraq and how their family persevered through a time of intense trauma and uncertainty. The Woodruff family established the Bob Woodruff Foundation (BWF) to raise money to assist injured service members, veterans and their families.
"Returning veterans need tools and opportunities in order to move onto the next chapter in their lives. I'm pleased to participate in an event that enables companies to reach out to these heroes so that they can thrive after they return home," said Mr. Woodruff.
About Disney's Heroes Work Here
Supporting the U.S. Armed Forces has long been a Disney tradition, and Disney's Heroes Work Here continues that proud legacy with a company-wide initiative to hire, train and support military veterans. Disney introduced the program in March, 2012 with a commitment to hire at least 1,000 veterans by 2015. Having exceeded that goal in the first year alone, with 1,300 veterans hired, the company announced in March, 2013 that it would create opportunities for another 1,000 former service members over the next two years.
Disney's Heroes Work Here initiative also features a public awareness campaign to encourage employers across the U.S. to hire former military service members. The campaign includes the free Veterans Institute workshop at Walt Disney World on November 14, 2013, as well as public service announcements highlighting the skills and experience of veterans who work at Disney. The PSAs direct viewers to the White House's Joining Forces initiative (www.joiningforces.gov) and have aired across Disney's media properties including ESPN, ABC and ABC Family, making more than 500 million impressions.
The third component of Disney's Heroes Work Here initiative is philanthropy. Disney's philanthropic support of veteran and military organizations has exceeded $1 million since the launch of Heroes Work Here, and through the Disney VoluntEARS program, employees have engaged in several service projects with veterans organizations in communities around the country.
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