Call of Duty Endowment Launches

Activision’s Call of Duty Endowment Launches

25-Day ‘Service Ops’ Campaign to

Increase Awareness for Veterans’ Unemployment

Participants Will Have a Chance to Win a Free Copy of Call of Duty®: Black Ops



WASHINGTON – As the nation celebrates Veterans Day, the Call of Duty Endowment announced today that it was launching a twenty-five day social media campaign to build awareness about the issue of veterans’ unemployment. Throughout the endeavor, fans and followers of the Call of Duty Endowment’s Facebook and Twitter pages will be asked to post a call to action or ‘Service Op’ as their status each day. For those individuals that share the ‘Service Op’ with their friends and followers, they will be eligible to win a copy of Call of Duty®: Black Ops.


The Call of Duty Endowment is a non-profit, public benefit corporation, which was created by Activision Blizzard, Inc. (Nasdaq: ATVI) in November 2009. The organization seeks to help veterans transitioning to civilian life find work and establish careers and to assist other organizations that provide job placement and training. Earlier this month, Activision committed an additional $1 million dollars for the Endowment, at their Call of Duty®: Black Ops launch event.

The ‘Service Ops’ campaign will run from November 12, 2010 until Pearl Harbor Day, which is celebrated on December 7, 2010. Two winners will be selected at random from both the Facebook and Twitter platforms each day the campaign is active. Participants must post the daily call to action through a special Facebook application or by using the hashtag, #serviceops, on Twitter.

RADM Jim Carey (USN-Ret.) a member of the Call of Duty Endowment advisory board, explained the timing of the campaign: “Both Veterans Day and Pearl Harbor Day are extremely important days for our nation to honor those individuals who have served in the military. Both days remind the public of the sacrifices and dedication our men and women endure, but more people also need to be aware of the challenges military members face when they leave the service.”

Carey added, “This campaign is a simple way for folks to say ‘thank you’ to our veterans, while also putting a larger spotlight on a national problem that we want more individuals to recognize.”


Recent figures from the Labor Department cited that there are close to 1 million unemployed veterans throughout the nation and that the unemployment rate for the youngest Iraq and Afghanistan veterans is more than 20 percent.


Activision Blizzard, is a worldwide online, PC and console video game publisher and publisher of the best-selling Call of Duty® video game franchise. The Call of Duty Endowment was created with a commitment to donate and raise millions of dollars to help increase awareness of veterans’ unemployment. Recognizing that Call of Duty® is extremely popular among troops, the company chose to give back to veterans by using the proceeds from the franchise to fund the organization.



The official rules and guidelines for the ‘Service Ops’ campaign can be found on the organization’s website at www.callofdutyendowment.org.