Should the VA advertise?

The question should not be if they should do it or not. It should be how they do it. If it's done right, it can help a great deal toward removing the stigma and making the veterans aware of what is wrong with them. The fact there is something wrong, they are well aware of. What it is, is the question they need to understand. If it's done wrong, then it can do more harm than good. The other problem I see in this is if they do outreach now and don't put enough people in place, it will clog the backlog to the point where no one is being taken care of enough. So what's plan B if they do this? Will they have the staff to take care of the veterans they want to come in? Sounds like a great idea but will they look at everything that goes with this?

House Veterans Committee Schedules Hearing on VA Advertising for July 15

House Committee on Veterans Affairs

Jul 14, 2008

July 14, 2008 - Tuesday, July 15 – 2 p.m. – 334 Cannon House Office Building Oversight and Investigations Subcommittee Hearing, "Media Outreach to Veterans"

This hearing will explore the potential benefits for veterans as the Department of Veterans Affairs incorporates the power of advertising and marketing in their strategic outreach plan. On June 16, 2008, Secretary Peake issued a memorandum rescinding the restriction on the purchase of paid media advertising. The Oversight Subcommittee will examine the clear need for proactive outreach to veterans dealing with combat stress and other reintegration issues, as well as ensuring that veterans are fully aware of the benefits to which they are entitled.
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